In theory, it should have been amazing. World-class musicians. A private island in the Bahamas. Luxury Accommodation. Yet 2017’s Fyre Festival went off the rails, fast.
Two recent documentaries – Fyre and Fyre Fraud, have put the ill-fated music festival back in the spotlight. But let’s put aside the failed event’s fallout for a second. There’s one thing that caught our attention above all else – the festival’s slick (and costly) promo video.
The festival organizers could have saved a lot of money by using footage from Shutterstock instead.
To prove our point, we crafted our own promo video entirely out of stock footage.
And we directed people who watched the video to a curated collection of Fyrestock footage from Shutterstock.
…and it got A LOT of attention.