We Imagined a World That Works for Frontline Workers for the Samsung Galaxy XCover Pro.

Those who buy devices for frontline workers aren’t necessarily frontline workers. We remind them work is “no desk job,” encouraging them to buy a device that works where their workers do. What was always intended to be a live action shoot quickly shifted to remote animation work as the world shut down in March 2020.

Production/Animation - Bonfire.nyc

Together with Bonfire, we worked on every character’s tiniest details and the worlds they live in.

The Samsung Galaxy XCover Pro is all about making frontline workers' lives easier. We figured how to use it should do the same, so we created a simple and graphic piece to explain every use case for this rugged new device.