Launching a new brand to help families impacted by addiction.

When Center on Addiction and Partnership for Drug-Free Kids merged to form the Partnership to End Addiction, they came to us for a launch campaign.

With everyone talking about physical distance during the pandemic, we decided to focus on the emotional distance between parents and children addicted to drugs or alcohol. We worked with VFX studio Bonfire to dramatize this divide and position the organization as a means of connection.

The campaign hit home for The Lumineers, who contributed their powerful track “Salt and the Sea.”

Clio, One Show Shortlist, Webby. Press: ADWEEK, Muse by Clio, SHOOT

Credits
Agency: DiMassimo Goldstein, Paul Fix (ECD), Chris Martin (CD), Claudia Mark (CD/Design Director), Matt Peters (Associate Design Director), Trevor Hickey (ACD/Writer), Katie Renfroe (ACD/Art Director), Ernest Chan (Art Director), Jo Rooney (Senior Designer), Karen Tomlin (Director of Integrated Production), Quentin Webb (Studio Director), Bonfire (Animation), JSM Music

Music:
The Lumineers

Designer: Matt Peters