Shutterstock had a problem: stock is a dirty word, associated with crappy images of badly poised shots of poorly acting people around the water cooler. They came to DiGo, where we repositioned them as “It’s not stock. It’s Shutterstock.” Then, we developed a campaign of social listening, reacting quickly with quality, surprising stock to whatever the world was talking about - starting with the Fyre festival. We garnered social praise, news stories, positions on “best of lists” and even industry awards for cultural touch points like Game of Thrones, April Fools Day, the Moon Landing anniversary and the third season of Stranger Things. Along the way, we helped the brand define their voice with a brand book and developed an ownable tag for all their spots.
Stranger Things
The 50th Anniversary of the Moon Landing
Case Study
